Inside Vitex’s Next-Gen Factory: A Full 360° Virtual Tour

Vitex is a name familiar to every household in Greece. But behind the products we all know lies a remarkable piece of industrial innovation: the Chromopyrgos, Vitex’s new, state-of-the-art factory for mortars and construction materials.
Until now, accessing such a facility was nearly impossible for the general public.

Today, that changes.

We created a fully interactive 360° Virtual Tour that opens the doors of this next-generation manufacturing plant to everyone — from any device, anywhere.

A Digital Twin of a Smart Factory

The Chromopyrgos is one of the most technologically advanced industrial buildings in the country. Its design integrates automation, precision engineering and sustainable production workflows.
Our goal was to bring all of this to life in a digital format that is not only visually faithful but also informative, educational, and deeply immersive.

Using high-resolution 360° capture, advanced photogrammetry and optimized web rendering pipelines, we built a virtual environment that mirrors the real facility down to the smallest detail.

Users can:

• Navigate through every floor of the factory
• View and understand each machine and production station
• Follow the entire workflow: from raw materials to packaging
• Access informational hotspots that explain the technology behind every process

This is more than a virtual walk-through.
It is a digital twin — a functional representation of the factory’s actual logic and movement.

Understanding Industrial Innovation Through Immersion

The tour highlights the level of automation and engineering excellence behind Vitex’s mortar production. By visualizing the entire sequence of operations, users gain insight into:

• Quality control mechanisms
• Automated material handling systems
• Energy-efficient production processes
• Robotic and semi-robotic workflows
• Packaging and palletization technologies

This level of transparency is rarely available to customers, partners, students, or even industry professionals. Immersive technology bridges that gap, turning a closed industrial environment into an open learning platform.

Accessible on Any Device

The virtual tour is designed for seamless performance on desktop, mobile, and tablet — without requiring any app installations.
From the user’s perspective, entering the factory is as simple as opening a link.

👉 Experience it here: https://chromopyrgos.vitex.gr/

A New Standard for Digital Industrial Experiences

For us at ENNEAS, this project showcases what immersive technology can achieve when precision, storytelling and engineering come together:

• A fully explorable smart factory
• Detailed visualization of complex industrial processes
• A digital platform that informs, educates, and engages
• An innovative showcase for one of Greece’s leading companies

The Vitex 360° Virtual Tour is not just a presentation tool — it is a model for how Industry 4.0 facilities can communicate their value to a wider audience.